Best Local SEO Tips

How do you optimise your Geelong website for local SEO? Read on for some tips to help your Geelong business get found by the right audience.. your local audience!

 Local SEO Before we provide you with local SEO tips, do you know why you should optimise your site for local SEO? Most websites who focus on local search engine optimisation find that they have a higher chance of increasing search engine rankings when they focus on local keywords.. and they find that they have a higher conversion rate as for their traffic as well.

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Optimising your site for your local geographic area reduces your competition. Instead of trying to rank for a phrase that countless other companies all over your country are trying to rank for, you lower your chance of heavy competition by focusing on locally focused and highly searched keywords.

If you’re trying to rank for “golf training”, you have a greater chance of ranking if you narrow your approach to “Australian golf training”. And you have an even better chance of trying to rank for “golf training in Adelaide”, for example.

Focusing on local SEO also helps you capture the attention of more mobile users whose browsers automatically look for local businesses when they search while on the go. This can be an invaluable strategy for restaurants, for example.

Local SEO Tips ..

·         In many cases, the more narrow your focus, the more chance you have of succeeding. It’s important, though, to make sure there is a market for your local focus. If there aren’t all that many people searching for golf training in Adelaide, you might want to broaden your focus a little.

·         Claim your local Google places local business listing. When your customers search for something, if you’ve claimed your local Google places listing, people who search locally could see your site first, regardless of the fact that some other companies have been online longer. Beyond the Google places listing, other factors come into play that determine how much traffic is sent so it’s important to diversify your local Geelong SEO strategy.

·         Optimise your site for your location. Add your phone number and your city to your site pages and your meta descriptions. People searching online for a local business often look for someone easy to reach and when they see a local phone number without even having to click, this can mean more phone calls.

·         Leverage local business directories. Local business directory submissions help your site appear more relevant locally. If you don’t know how to go about taking advantage of local directory submissions, an Australian SEO company specialised in local SEO can help.

·         Analyse your results. Website traffic reports can be very helpful in analysing whether or not your current strategy is working or not.

·         Dominate the search engine results pages using your city name. Choose location-focused key phrases for various SEO strategies. Optimise your website, your off page SEO strategy, and consider adding a pay per click campaign (with Google Adwords for example) that focuses on city-centric keywords, too. This could help clients see your company come up more than once on search engine results pages and could increase your chances of getting a visit or a phone call.